Stickers are a cheap and effective way to promote your business. If you don’t need many, you can design your own stickers with your computer, then print them out at home on widely available adhesive-backed paper. Or you can secure lower bulk rates by hiring a printing company. Compared with other advertising materials, such as direct mailings and fancy brochures, stickers can be a cost-effective way to get your business’s name out there.
The key is to design a sticker that appeals to your customer base. Simply stating your business’s name and phone number won’t be very compelling. A better approach is to think up a clever image, witty pun or funny phrase that catches the eye and gets your message across. Use a single line in an easy-to-read font. Include your logo on the sticker to provide instant brand recognition. If you’re short on inspiration, visit a public parking lot. You’ll see many examples of the sorts of stickers your customers might find appealing.
The goal of a sticker promotion is to elevate the profile of your business through increased visibility, so take advantage of any marketing opportunities that come along. Hand out free stickers to pedestrians and stick them in bags with each customer’s purchase. Go where people gather often, and you’re guaranteed to find some who will take your free gift. For example, a county fair or street festival is a chance to meet and talk with people about your business, and a free sticker might remind them to look you up later.
Visit local businesses you have a relationship with and ask if they’d consider adding your sticker to a store window or countertop. Offer to hang theirs in return. Co-branding opportunities such as this allow companies to pool resources and work together to reach consumers. For example, a bakery and its chocolate supplier can display their relationship and hopefully send new clients each other’s way.
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